COOKIE STATEMENT is owned and operated by Diatom Nutrients LLC. (“Diatom Nutrients”). This Cookie Statement explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Statement, such as, and, or any website or mobile application owned, operated or controlled by us (collectively, “Websites” or “websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms of Use, and is automatically incorporated therein. Capitalized terms used and not otherwise defined in this Cookie Statement have the meanings given to those terms in our Privacy Policy.

In some cases we may use cookies and other tracking technologies described in this Cookie Statement to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information, please consult our Privacy Policy.

What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner or service provider are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services. WHY DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Websites and to otherwise improve the functionality of the Services we provide. We also enable our users to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our users to track their subscribers. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes. This is described in more detail below.


The specific types of first and third-party cookies served through our Websites and the purposes they perform are described in further detail below:

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.



One Trust

These Cookies Are Set By The Cookie Compliance Solution From OneTrust. It Stores Information About The Categories Of Cookies The Site Uses And Whether Visitors Have Given Or Withdrawn Consent For The Use Of Each Category. This Enables Site Owners To Prevent Cookies In Each Category From Being Set In The Users Browser, When Consent Is Not Given. The Cookies Have A Normal Lifespan Of One Year, So That Returning Visitors To The Site Will Have Their Preferences Remembered. They Contains No Information That Can Identify The Site Visitor.

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These Cookies Are Associated With Our Ecommerce Site And Are Essential For A Successful Shopping And Checkout Experience.

Other Tracking Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.




Mouseflow Is User Experience Software That Help Us Better Understand How Our Site Visitors Are Using Our Website.


Hubspot Is Our Email Marketing Platform. These Cookies Are Used To Continually Review And Improve The Customer Experience As Well As Provide Personalization Options.

Google Analytics

Google Analytics Is A Web Analytics Service Provided By Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics Uses Cookies To Allow An Analysis Of The Use Of Our Website. The Information Generated By The Cookie About Your Use Of This Website Is Usually Transmitted To A Google Server In The USA And Stored There. However, Your IP Address Will Be Shortened Beforehand By Google Within Member States Of The European Union Or In Other Contracting States Of The Agreement On The European Economic Area. Only In Exceptional Cases Will The Full IP Address Be Sent To A Google Server In The US And Shortened There. The IP Address Provided By Google Analytics As Part Of Google Analytics Will Not Be Merged With Other Google Data. For More Information About Google Analytics Privacy And Terms Of Use, Please Visit: Https:// And Https://

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies then some or all of these services may not function properly.




Zendesk Is Our Helpdesk Chat System; These Cookies Are Required For Chat To Operate.


Unbounce Is A Platform Used To Create Popups On Our Website As Well As Individual Landing Pages.


This Cookie Is Used By Yotpo, A Review Management Platform. This Cookie Stores A Unique Identifier For Each Browser User To Ensure A Consistent Experience Amongst Your Visits.



Talkable Is Our Consumer Referral Platform And These Cookies Are Used To Track The Success Of Our Referral Program.

Ad Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.



These Tracking Cookies, Provided By Atlas Solutions, A Facebook Subsidiary Are Used To Target Ads Based On Behavioural Profiling And Geographical Location. Visit Https://


These Cookies, Provided By YouTube Are Used By The Website To Store And Show Video Content. These Cookies Are Set By YouTube To Track Usage Of Its Services. The YouTube Cookies Are Only Installed When You Press Play On A Video. Visit Https://


The "Visitor Action Pixel" Is A Service Of Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Or If You Are Located In The EU, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. This Enables Us To Determine Target Groups For Advertising On Facebook, So-Called "Facebook Ads", Based On Website Visits And The Local Surfing Behavior. We Also Use This Pixel To Measure The Effectiveness Of Online Marketing Measures. This Allows Us To Track Users' Actions After They Have Seen And / Or Clicked A Facebook Ad And Then Placed An Order. When The Website Is Called, The Pixel Is Integrated Directly By Facebook And Can Store A Cookie On Your Device. If You Subsequently Log In To Facebook Or Are Already Logged In To Facebook, Your Website Visit Will Be Noted In Your Profile. The Collected User Data Are Anonymous For Us And Thus Do Not Allow Us To Conclude On The User Identity. However, This Data Is Stored And Processed By Facebook, So That A Conclusion On The Respective User Profile Is Possible. The Data Processing By Facebook Takes Place In Accordance With The Data Usage Policy Of Facebook. If You Are Not A Member Of Facebook, You Are Not Affected By This Data Processing.


These Web Analytics Cookies, Provided By Microsoft Inc., Are Used To Collect Information About How Visitors Use Our Site. We Use The Information To Compile Reports And To Help Us Improve The Site. The Cookies Collect Information In An Anonymous Form, Including The Number Of Visitors To The Site, Where Visitors Have Come To The Site From And The Pages They Visited. Visit Https://


Google DoubleClick Is A Service Of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google DoubleClick Uses Cookies To Show You Relevant Ads, Among Other Things. Your Browser Is Assigned A Pseudonymous Identification Number (ID), Which Makes It Impossible To Draw Any Conclusions About Your Identity. In Addition, We Use DoubleClick Floodlight Cookies For The Conversion Tracking. A Floodlight Activity Stores Data That Is Captured By A Given Floodlight Tag And Presents That Data To All Google DoubleClick Products, Such As Google Analytics. For Example, Google DoubleClick Campaign Manager (DCM). Cookies Stored By Google DoubleClick Will Be Deleted After 90 Days At The Latest. To Learn More About Privacy On Google DoubleClick, Visit: Https://


These Advertising Tracking Cookies, Provided By Criteo Corp., Are Used To Enable Retargeting Of Third-Party-Delivered Advertisements That May Be Of Interest To You As You Browse The Internet. They Are Also Used To Limit The Number Of Times You See An Advertisement And Help Measure The Effectiveness Of The Advertising Campaign. Visit Https://



Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Cookies used


You have the right to decide whether to accept or reject cookies.

Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our Websites by visiting our cookie settings preference center, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the preference center.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit or

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third-party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not currently process or respond to “DNT” signals. ChromaDex takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.


We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.


If you have any questions about our use of cookies or other technologies, please email us at

Updated May 30, 2019